5 Mistakes Web Designers Make Almost Without fail.

 
1) Every Wants a "Fancy" and "Cool" looking site so they want Flash Intros and Lots of Extra Graphics. (Designers love this because they can charge more and most people don't know any better so they think this "is" the way to go.

FACT: Search Engines don't like Flash, Frames or to many graphics. Search Engines can only read and "spider" and register text. Polled stats show that website visitors will not wait for a flash intro to load and will hardly ever watch it twice. To many graphics make it hard for the page to load and 90% of the visitors won't wait. Goodbye, you just lost 90% of your traffic just because you and your designer thought it "looked" cool. And nobody knew any better.

 
2) Less text and more graphics.
 
FACT: Text and especially sales copy make sales and promote products. A great product with lousy sales copy will fail but on the other had a poor product with great sales copy will sell. It's all in the sales copy and explanation. See: http://intelligentebooks.com  The design should simply "Cloth" or "Package" the message and not distract from it.
 
3) Title and Meta Tags?? What are these??
 
Most designers don't have the slightest idea what these terms mean. Which means they are not preparing (optimizing) your site for website submission and don't have the slightest idea of how to go about it.

Your Website should be build from optimization up (Kind of like building a house on a foundation first.) Then afterwards you hang the windows (graphics) and the doors etc. Forget that saying ,"Build it and they will come." Optimize your site for Search Engines and traffic and sales will come. Only a marketer can do this for you: http://japanwebsitedesign.com

 
4) What good is a $10,000 website that nobody is going to see unless you pay $10,000 a month for advertising.
 
FACT: If you pay that much you will get visitors but all of the above lessons apply. (Good sales copy is a must.) Your $10,000 could get you a 1000 times your visitors if you tracked your ads and spread out your advertising dollars. Again consult with a Marketer at http://japanwebsitedesign.com
 
5) The Looks of the website is more important than the words.
 
FACT: People want to know everything before they are willing to pay their hard earned cash for something. You have to completely explain your product before someone will be willing to buy. The best way is to present the message to your customers is a nicely compatible back ground (website) that doesn't distract from the message or the sales letter. You'll increase your sales by doing this.
 
The Website should look professional but not take away from the reading of the sales copy. No bright colors or any distractions that would make it difficult to read the sales letter. Bright colors or neon lights are out of place on websites.
 
For Further Consultation or Advice,
Contact Ken at: ken@kovach-services.com
This Article is copyrighted © by Kovach Services but may be distributed with the credits at the bottom as is.
 
 
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